Vans | Third St. Promenade, Santa Monica, CA

As the retail marketing and visual merchandising lead for this project, I helped bring Vans’ newest global store concept to life with the opening of this location in 2022. This was the first store of its kind, featuring an evolved approach to consumer experience through updated layouts, improved storytelling, and omnichannel integration. I collaborated with both global and regional teams to ensure a seamless execution that set the tone for future store rollouts worldwide.