Vans | South Broadway, Los Angeles, CA

Opened in February 2020, this location marked Vans’ first-ever community-driven store, designed to serve as a hub for creativity and connection. I supported the team that brought this vision to life. The store featured a broad product assortment including localized apparel, accessories and footwear and a second floor that transformed into a dynamic activation space for events and community programming, alongside a dedicated shop-in-shop for Vans’ skateboarding product and hardgoods.