Based in Southern California, I specialize in developing global retail marketing strategies and visual merchandising programs that elevate how brands connect with consumers across diverse markets. With over 12 years of experience, I’ve led initiatives ranging from global playbooks and toolkits to flagship store openings to launching new retail concepts. I’m passionate about merging creativity and strategy to build scalable solutions that ensure consistency while allowing for authentic, localized storytelling. I bring a collaborative approach to every project, fostering strong partnerships that drive both consumer engagement and business results.