Vans | Global Store Concept Playbook, Retail Marketing Chapter (2025)

This chapter builds on the principles of the Global Retail Marketing Playbook and adapts them to Vans’ newest global store concept. It sets the standard for how retail marketing strategies are executed in these new spaces, focusing on immersive consumer engagement beyond transactions. It also provides a clear framework for programming services and activations, ensuring stores deliver meaningful, localized experiences that connect deeply with their communities.