Vans | N. 6th Street, Brooklyn, NY

Opened in September 2017, this location in Williamsburg was Vans’ first U.S. boutique concept, designed to showcase the brand’s most elevated products and services. The store featured collaborations with local NYC artists, a customization lab, and a curated retail experience tailored to the surrounded community.

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Vans Global Store Concept Playbook, Retail Marketing Chapter (2025)